Every client is different and needs design that is tailor-made to their needs. Below is a what a lot of my clients’ branding processes have looked like:

Phase I Workshops

I require a workshop to go over a brand strategy. I work with you on exercises to go over who your brand is, before we dive straight into design. These three exercises typically take about 30 minutes to an hour and are very helpful in the process going forward because it insures we both have a clear understanding of what the brand needs. You can see all of the workshops I do here. The final step for this phase is a mood board which you will get to review and approve before the design steps begin.  Through my brand strategy workshops we will:

• • • • Establish business goals and what you want your brand design to focus on to meet them.
      • Create tailor-made customer personas for your ideal client
      • Analyze what your competitors are doing right, and where we can do better
      • Collaborate on a designed brand mood board with a set strategy to set your business up for professional success

Phase II Design Options

After the workshops are finished and approved, that’s when I begin to design. From here I work on two design directions that exemplify everything that we’ve come up with in these workshops. These designs are holistic. They include examples of how these brand directions will be applied to different aspects of the design (business card, folders, apparel, etc.). I do this because I want to make the choice as seamless as possible. I know that just looking at a black and white logo can be difficult to judge on whether or not it fits your brand. Having these elements will help you visualize where your brand can go depending on what option you choose.

Phase III Refine / Collateral

This step I go over any revisions you have and apply them to the presentation. If there are no revisions, I get started on getting the files ready to export. You will receive every file, in both digital and print formats. If you have chosen an option that has collateral this will be the stage where I’ll present those pieces with a finished logo to be printed. 

Revisions

All clients are given an allowance for amount of revision rounds in the tailored scope of the project which will be completed before next phase

Other branding related services I provide but not limited to:

• • • • Business Card Design
      • Envelope Design
      • Letterhead Design
      • Promotional Mailers
      • Company Swag
      • Custom Illustration
      • Label Design 
      • Package Design
      • Apparel Design
      • Email / Newsletter
      • Presentation Slide Designs

How long does the process take?

It really depends on the timeline / overall scope of the project. I can always give an estimate when we talk. 

Extras

Have other items like collateral design, or icons to accompany this brand identity? Let’s talk about it. What I love most about branding is how it grows into many other outputs and mediums. I’d love to take part in whatever other projects your client has in store.

What if I don’t like the two options?

Hopefully not the case, but let’s say you don’t. We’ll have a verbal conversation about what you’re looking for, and see if there’s anything I’ve missed in my process. I’ll provide one more option based off of the feedback. 

Availability

To keep quality control underway I only take on a certain amount of projects per month for brand identity. The best way to secure a collaboration on a project is to book in advance.

Monthly Retainers

Want to have me work with your team  month to month? My retainer hours do vary depending on my workload each month. For retainer work, let’s talk about it. I know we can make it work.