Davi Apparel
Brand Identity Design / Apparel Design
Author
Kevin Craft
Services
Art Direction / Brand Strategy / Brand Identity / Web Design
BACKGROUND
Davi is a society oriented sneaker and apparel company. They are a brand with a message, to close the gap between inequality in sports, arts, and music. For every shoe you buy, a proceed is donated to your individual city’s school for sport, arts, and music programs. One pair, one opportunity.
Story
The idea of the mark comes from the story of David and Goliath. Just five stones were taken by David to defeat Goliath and one lucky shot was used to take him down. these line forms come together and shoot off into one shape at the top. The logo is minimal and iconic and represents victory, despite the odds being against you.
