Osadia Tequila
Brand Identity / Package Design
Designer
Kevin Craft
Agency
Dodd Creative Group
Services
Brand Identity / Package Design
Creative Directors
Ben Rush & Candace Azevedo
BACKGROUND
My first spirits clients felt like the opportunity of a lifetime. I was so excited when Dodd Creative Group had me collaborate with them on the Osadia Tequila brand. What I was told about the brand was that it was small batch, 100% blue agave, and created in Jalisco Mexico.
I wanted to create something modern / elegant to go along with the brand but really eye catching and authentic to stand off store shelves and to be seen from a distance in a crowded bar. The mark itself is an abstract agave plant in a geometric style of ancient pictographs found in Jalisco. The leaves bend to form a perfect droplet, the spirit. This mark was used as a seal of authenticity, and engraved into the glass of the tequila bottle. The bespoke geometric pattern is made to the brand, derived from pieces of the logo to give the label some depth. The pattern uses gold or silver foil depending on the type of tequila.
The Brand
The label was designed to show off the unique colors of the alcohol itself and serve as a minimal accent to the package. Bringing out the gold and clear of the spirit was really important in separate the brand from the busy / historic
Three color options and labels were created for the brand since the client ultimately decided to do three different tequila types Blanco (white silver packaging, Reposado tan earthy label with gold foil, and Anejo, black matte with gold accents.)
Three color options and labels were created for the brand since the client ultimately decided to do three different tequila types Blanco (white silver packaging, Reposado tan earthy label with gold foil, and Anejo, black matte with gold accents.)
Ultimately the brand turned out modern and eye catching. I couldn’t be happier with the final output. It’s something I’m very proud to have worked on and have in my portfolio.
Are you in the spirits business and looking to get a label designed? I’d love to see how I can help your brand reach it’s full potential. Fill out the form below or just email me at kevin@kevincraft.co