This sotol company is based in desert areas of West Texas where the plant is farmed. For the brand identity, we wanted to focus on something recognizable that speaks to the heritage of the area.

We ended up going with the mark of the snake wrapped around the plant used to make the sotol. Other secondary marks were created so the identity could have a versatile system of logos, included the B logo mark and plant with the B centered. The logotype is inspired by the plant also with its edges being sharp and curved like the leaves of the plant. The thickness is wide enough to where the logotype will be distinguished onto of most photography and video elements.

Bottle Design & Website

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