Sprezza Seltzer

Brand Identity & Package Design

Brand Designer / Strategist
Kevin Craft

Animator
Fede Cook

Services
Art Direction, Brand Design, Package Design

Process

Sprezza Seltzer emerges as a vibrant contender in the ever-evolving landscape of beverage choices. With its homage to tropical charm, Sprezza Seltzer attracts consumers with a blend of exotic aesthetics and contemporary appeal.

The packaging of Sprezza Seltzer bursts with lively colors and bouncy, uplifting shapes. Evoking the spirit of tropical beaches and sun-soaked coastlines, each bottle stands as a vibrant testament to the brand’s commitment to spreading joy and exuberance. This sensory experience appeals to millennials and young professionals who appreciate authenticity and cultural vibrancy, as well as those who yearn for the carefree days of summer and the taste of paradise.

Additionally, I collaborated with the amazing animator Fede Cook on the motion design of the cans and patterns, bringing an extra layer of visual delight to the brand. He was amazing to work with and produced a gorgeous playful animation for the package design. You can view more of his work below.
https://fedecook.com/

Sprezza Seltzer finds its home in select boutique cafes, artisanal markets, and trendy urban hubs, with a strong presence on online platforms to captivate digital-savvy consumers. Its distinctive logo and captivating packaging stand out amidst a sea of mundane options. In a world filled with fleeting trends, Sprezza Seltzer invites consumers on a journey through tropical coastlines, where every sip is a celebration of life’s simple pleasures.

I’d love to work with you. Fill out the form below or just email me at kevin@kevincraft.co