This is the beginning of an exercise when I attended the @Tad Carpenter branding class for Circles Conference. My two words were “Kangaroo” and “Kansas City”. I decided to focus my project on a spicy barbecue sauce company to go along with Kansas City’s Barbecue scene. The boxing kangaroo went along with the spicy sauce packing a punch. More on this project soon! I’ve got a whole branding suite in the works!